Business Storytelling

Business Communication.
Sharpen your communication skills.

This business communication workshop will teach you how to harness the power of a good story to influence colleagues, team members, clients and customers, stakeholders, sponsors and funders. Use stories to tap into their imagination and interest and translate facts and case studies into exciting concepts they can identify with. This intensive business communication course is packed with easy to apply techniques, how-to-steps, templates and examples. Discover why organisations across a variety of industries have embraced storytelling – why it works and what it can do for you.

The learning aims of this business communication workshop are designed to:

Moving people to action: creating compelling stories that engage listeners.

Teach you how to tailor storytelling to special circumstances.

Show you how to craft and polish a story.

Assist you in understanding what to do about data.

The workshop will provide insights into national trends; reviewing essential fundraising principles including the differences between sponsorship and philanthropy; how to be fundraising ready; and strategic insights into donor circles.

The workshop will also explain how to find, retain and build relationships creating long term support using best practice stewardship.

Workshop Outcomes

On completing this business storytelling workshop participants should be able to:

Create compelling stories using a range of practical methods and best practices.

Share your story in a range of circumstances using different media.

Keep stories fresh and engaging.

Bring storytelling into work: understanding the best context and most effective use of stories in your organisation.

Workshop Content

This business communication workshop will cover the following content:

Expanding and contracting your story.

Getting comfortable telling stories.

Moving stories into multiple media.

Incorporating storytelling in your organisation.

Course Suitable For

This business communication workshop is suitable for management and staff who are looking to develop their storytelling techniques. It is suitable for those employed within all sectors.

Delivery Style

This business communication workshop will be delivered as an interactive, face-to-face workshop. Participants will have the opportunity to ask questions and have them answered by an experienced facilitator.