Business Storytelling for Beginners

Use of Storytelling to influence people and move them into action

Need to get your point across? Get staff on board with change? Foster Collaboration? Increase Sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? This workshop empowers you to do this.

Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors and funders. Use stories to tap into their imagination and interest and translate facts and case studies into exciting concepts they can identify with.

Get started with business storytelling – discover why organizations across a variety of industries have embraced storytelling, why it works and what it can do for you

Create compelling stories – use tried and trusted methods for crafting compelling stories that engage listeners and quickly shift people into action

Share your story – get the practical ins-and-outs of story sharing, best practices for telling stories, different media to use and how to keep stories fresh and alive

Bring your story into work – dig into the nuts and bolts of the most popular and requested applications of stories in business, complete with how-to-steps, templates and examples

This workshop will provide valuable knowledge on a range of related topics:

  • Moving People to Action: Creating Compelling Stories
  • Tailoring Storytelling to Special Circumstances
  • Crafting and Polishing a Story
  • What to do about Data
  • Expanding & Contracting Your Story
  • Getting Comfortable telling stories
  • Moving Stories into Multiple Media
  • Incorporating Story in Your Organization